10 products that may disappear because Generation Z “doesn’t eat that.”

Members of the , or Zoomers, were born in the late 1990s to early 2010s. In the eyes of their predecessors, they have earned a reputation for having quite extravagant behaviors, particularly when it comes to their eating habits. For instance, Zoomers openly admit to their disdain for certain foods, as reported by Daily Mail.

A new study commissioned by British food producers has identified 10 that are at risk of disappearing altogether. The reason? A low demand among young Britons, particularly Zoomers, who simply “don’t eat that,” experts noted.

The researchers surveyed 2,000 adult Britons, asking them which foods they had completely given up without any regrets. Six out of ten participants reported that they often dislike food even before tasting it.

The highest level of aversion to a range of foods was demonstrated by members of Generation Z.

What Foods Are Zoomers Avoiding?

Topping the list of foods disliked by Generation Z is liver, which more than a third of surveyed Zoomers (35 percent) avoid.

In second place is , which 32 percent of this age group typically refuse to eat. They feel similarly about anchovies, with 30 percent saying they don’t eat them. Blood sausage also made the list, landing in fourth place with 29 percent. Shrimp are shunned by 26 percent of Zoomers, while duck dishes are avoided by 25 percent. Rounding out the top ten are , , tofu (all at 23 percent), and other plant-based cheeses (21 percent).

Transformations in Eating Habits

This survey was conducted shortly after another study revealed that iconic British dishes are at risk of disappearing within the next five years.

Researchers surveyed two thousand adults in the UK and examined prevailing trends in online searches for popular dishes to see how eating habits have changed.

The results were disheartening, especially for those who cherish national culinary traditions. Researchers found that the “Glamorgan sausage” could vanish from British diets as soon as November 2025. Meanwhile, the classic Welsh dish known as tatws pum munud (“five-minute potatoes”) is expected to lose popularity by Christmas. The iconic shepherd’s pie, which originated in northern England and Ireland in the late 18th century, is projected to disappear by June 2027.

While acknowledging the changes in young people’s food preferences, researchers do not feel the need to intervene in their lifestyle. However, they emphasize that culinary traditions are an important part of the history and culture of nations that should be preserved for future generations.

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