Gaby
Pantone has announced that the color of 2024 will be “Velvety and Soft Peach.” This hue is associated with pleasure and the velvety softness of fruits, according to experts. It also “enriches the mind, body, and heart.”
The Soft Peach, listed in the Pantone table as 13-1023 Peach Fuzz, is warm and cozy. It highlights our desire for connection with others, the institute noted.
This evocative peach shade also evokes care and heartfelt communication, Designboom reported. The shade 13-1023 Peach Fuzz is described as “a gift of feelings that creates a symbiotic connection between our taste, sight, touch, and smell,” Pantone staff remarked on social media.
Leatrice Eiseman, Executive Director of the Pantone Color Institute, commented on this choice: “The color radiates warmth and modern elegance. It resonates with empathy, offers tactile hugs, and effortlessly blends youth with the eternal.”
It’s worth noting that the color of the year for 2023, according to Pantone, was raspberry red: Viva Magenta.
The Pantone Institute has been selecting colors of the year since 2000. This process takes place during secret meetings in one of the European capitals. According to the institute’s experts, the main color of the year should reflect the spirit of the times. Clearly, Peach Fuzz embodies the warmth and tenderness that the modern world so desperately needs.
