People around the world are drinking less alcohol, according to experts.

The post-holiday season is often referred to as . It’s a time when people, weary from excessive drinking, give their bodies a break from alcohol.
However, recently, for many people around the globe, “Dry January” has increasingly morphed into “Dry February,” “Dry March,” “Dry April,” and so on. This trend is particularly evident among , who, despite their youth, are more prudent about alcohol consumption than older generations.
According to a recent survey by the Gallup Polling Institute (USA), the percentage of adults reporting alcohol consumption has dropped to 54 percent. This is down from 58 percent in 2024 and 62 percent in 2023, as reported by IFLScience.
The survey also indicated that the amount of alcohol people consume weekly is gradually decreasing.
Meanwhile, one of Gallup’s earlier studies showed that Generation Z and millennials could be driving society’s shift away from the “green serpent.” About two-thirds of young people under 35 reported that they do not consume alcohol.

The trend of decreasing (especially among the younger generation) is being observed in many countries worldwide.
Researchers from Flinders University (Australia) found that young people born between 1997 and 2012 are abstaining from alcohol seventeen times more often than baby boomers (1946–1966) did in their youth. Even those who do drink spirits are doing so much less frequently than their predecessors did when they were young.
Meanwhile, news agencies in the United Kingdom reported that the average number of alcoholic units consumed per person last year dropped to 10.2, compared to 14 units two decades ago.
What could explain this trend? Researchers from Flinders University linked it to several factors, such as increased awareness of the health risks associated with alcohol and the rising cost of living. Experts also noted that a shift towards more moderate alcohol consumption could gradually reduce the societal pressure that compels individuals to drink in order to conform to social norms.
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