Gaby
May 20 marks the birthday of jeans: on this day in 1873, the company “Levi Strauss & Co” received a license for the exclusive right to produce pants with riveted pockets. The document described the product as a “sleeveless work overall with pockets for a knife, money, and a watch.”
However, the first canvas pants with numerous pockets and seams reinforced with double stitching were crafted by Levi Strauss 23 years earlier and sold for a dollar and a half. These comfortable pants quickly won the hearts of gold miners, laborers, and other working folks, leading Strauss to establish “Levi Strauss & Co” in San Francisco for manufacturing workwear. By the mid-20th century, other brands began to emerge offering jeans, including Lee, Wrangler, and Cooper.
Do you love jeans? How many pairs do you have in your closet, and when did you get your first coveted pair?
