GabyWarner Music has made history as the first record label to sign a contract with an AI singer. The virtual pop star Nunuri is unlike any other artificial intelligence, as she exists solely as a digital figure on the internet. She is free from human limitations such as aging, fatigue, and sleep, and is an influential Instagram user.
A virtual singer with a voice created by AI.
On September 1, 2023, the metaverse avatar stepped onto the music scene with the track “Dominoes,” which has already garnered over 60,000 views on YouTube. The debut single is a collaboration with 38-year-old German DJ Alle Farben, marking the beginning of the artistic journey of the singer Nunuri.
In an Instagram post, she notes that music has played a significant role in her life from the very beginning, as it creates mood and inspires ideas she wishes to bring to life. According to the singer, Warner Music has recorded many of her favorite artists, so she is very proud to have joined them and become part of a world where music is the rhythm of life.
A distinctive feature of Nunuri is her singing voice, generated artificial intelligence Although it may be somewhat hoarse due to AI manipulations, it demonstrates progress in technology.
The voice of Nunuri was created using generative AI – a technology that takes existing data and transforms it into something entirely new. The process began with a recording of a human singer, which was then altered to give the digital singer her unique voice. It is worth noting that the songwriters, singers, and musicians who contributed to the creation of “Dominoes” receive royalties and publishing shares, similar to traditional music production.
Digital singer as an embodiment of freedom and the fashion world.
As noted by the publication Designboom Nunuri was brought to life by graphic designer Jörg Zuber from Munich. The virtual singer began her career at the age of 19 and took the fashion world by storm with over 200,000 followers on Instagram and collaborations with leading brands.
Mr. Tsuber introduced the AI singer to the public at the end of 2017, leading to partnerships with well-known brands such as Marc Jacobs, Dior, and Versace. Nunuri was also featured in an advertisement for Kim Kardashian’s makeup line and has connected with supermodels like Naomi Campbell. The digital figure of Nunuri goes beyond music, as she is known for promoting veganism, sustainable fashion, and advocating against the use of fur in the fashion industry.
For Jörg Zuber, Nunuri is the embodiment of his lifelong dream, rooted in a passion for the fashion world that began when he bought his first fashion magazine at the age of five. The graphic designer views fashion as a symbol of freedom, and Nunuri represents this vision for him. That is why he decided to create an AI singer as an avatar character, rather than striving for a hyper-realistic appearance. Mr. Zuber’s decision was aimed at highlighting the uniqueness of Nunuri.
