The Network of Christmas Spirit: Researchers Unveil the Secret to Love for Winter Holidays

The Christmas Spirit Network: Scientists Uncover the Secret to Our Love for Winter HolidaysIt turns out that our brains have what scientists call a “Christmas spirit network,” which connects our memories to each new .
When festive music plays from store speakers and streets sparkle with bright lights, many of us are filled with a special feeling. Even more surprising, our mood suddenly improves.
Researchers from Norway revealed that the attributes, images, and sounds of winter holidays activate this Christmas spirit network in our brains. The study, published in the journal BMJ, involved 26 participants who were divided into “Christmas” and “non-Christmas” groups based on whether they celebrate the holiday. It was found that associations with the holiday activated the sensory motor cortex in volunteers from the first group. As a result, these participants experienced an uplift in mood and a sense of lightness throughout their bodies. In contrast, volunteers from the second group tended to feel more irritable when reminded of Christmas.
The Christmas Spirit Network: Scientists Uncover the Secret to Our Love for Winter Holidays

A Time When Memories Come Alive

Dr. Rachel Goldman from New York University commented on this effect to the Daily Mail: “If a person has pleasant childhood memories associated with family traditions and this was a joyful time of year for them, it likely means that these memories and feelings will return in the future.”
The expert also believes that the anticipation of the holiday and the Christmas break plays a significant role in shaping these uplifting feelings. However, this factor is unique to each individual, as we all have different experiences of holiday relaxation.
As for other factors that invigorate the Christmas spirit network, childhood memories filled with joy from baking cookies and receiving gifts are among the most prominent. In such cases, even the simple thought of going home for a weekend or holiday can instantly evoke feelings of happiness, Ms. Goldman noted.
Christmas decorations hold a special power, as highlighted by Kristin Baccho, a psychology professor at Le Moyne College in Syracuse, New York. According to her, these decorations are tied to cherished childhood events, such as gathering with family, enjoying delicious food, and exchanging gifts.
Each memory acts as a trigger, signaling the brain on how to respond when a person finds themselves in a situation reminiscent of the past.
The Christmas Spirit Network: Scientists Uncover the Secret to Our Love for Winter Holidays

Negative Scenarios Can Always Be Changed to Positive Ones

Unfortunately, many people lack joyful memories of winter holidays. As a result, their negative triggers signal to the brain that can be skipped altogether.
According to Ms. Goldman, some of her clients are predisposed to anxiety before the holidays. This is often linked to memories of past comments about their eating habits, weight, and appearance. Such experiences lead individuals to believe that the holidays are a stressful time, and they should expect similar comments again.
However, as psychologists say, triggers are not set in stone, and the usual script can always be rewritten.
One can change their attitude toward the holidays by creating new memories and positive experiences. Engaging in an inner dialogue with oneself can help, Dr. Rachel Goldman noted. “The more we convince ourselves of something, the quicker we ultimately internalize it and believe it,” she added.
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